TEA

Why Matcha Is Everywhere — And Why This Trend Is Here to Stay

Why Matcha Is Everywhere — And Why This Trend Is Here to Stay

by Guerby Joseph 3 min read

If you’ve noticed matcha everywhere lately, you’re not imagining it.

Over the last few years, matcha has surged across cafés, menus, grocery shelves, and social media in the West—and this isn’t just another passing wellness trend. Matcha represents a deeper shift in how people think about energy, health, and daily rituals.

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The Future of Work Is Human — And Why Service Businesses Like Joseph’s Tea Are Built to Last

The Future of Work Is Human — And Why Service Businesses Like Joseph’s Tea Are Built to Last

by Guerby Joseph 2 min read

We’re entering one of the most transformative moments in modern history.

Artificial intelligence is rapidly reshaping the global workforce. According to research from McKinsey and the World Economic Forum, up to 30–40% of current jobs may be automated or fundamentally changed within the next decade. Roles based on repetitive tasks, data processing, and even many creative functions are being absorbed by AI at unprecedented speed.

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